2K Paris Games Week

Bringing distinct game worlds into one immersive booth.

2K booth with its red central structure and presentation screen

What we did

Translate radically different game franchises into four distinct immersive environments within a single booth: a New Orleans neighbourhood and bayou dock for Mafia, a Beaux-Arts / neoclassical environment inspired by BioShock Infinite’s Columbia, and a basketball court for NBA 2K.
Design visitor circulation and queue management across multiple simultaneous game experiences, ensuring smooth flows despite high attendance.

Mafia-inspired New Orleans street facade with a balcony and neon signs

Mafia bayou photo set with a camera and scenic vegetation

BioShock entrance alongside the Mafia-inspired booth scenery

Discover more work.

One Punch Man: World booth with its urban storefront scenery

BRINGING A MANGA franchise TO LIFE AT GAMESCOM

For Crunchyroll at Gamescom, we brought One Punch Man to life in an immersive booth. With 40 playable stations, challenges, photocalls and creator streaming, the experience connected anime and gaming, inviting fans to play, participate and step into the series’ universe.

Anime & Manga · Gaming · Trade Shows · Immersive Booth · Fan Experience

Overview of Capcom's booth with dedicated game environments

FOUR WORLDS. ONE 1,400 SQM EXPERIENCE.

For Capcom at Paris Games Week, we designed and operated a 1,400 sqm booth uniting four franchises: Pragmata, Resident Evil Requiem, Onimusha and Monster Hunter. Distinct immersive worlds, gameplay, creator appearances and live programming brought each IP into one shared Capcom experience.

Gaming · Large-Scale Booth · Multi-IP Experience · Live Programming · Fan Engagement

Twitch booth with a two-level structure and distinct visitor areas

DESIGNING A BOOTH AS A LIVE CONTENT PLATFORM

Across several editions of Gamescom and Paris Games Week, we designed Twitch booths as live content platforms. Scenography, stages, creator interactions and multilingual broadcasting came together to welcome the community while delivering a continuous programme of live shows and content.

Gaming · Trade Shows · Booth Design · Live Production · Broadcast · Community

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