European Experiential & Event Agency
Gaming · Entertainment · Consumer Tech
Our Vision
Great events don’t end onsite.
They generate content, conversations and communities. That’s how live experiences create lasting business impact. This belief shapes everything we build.
What We Do
01
Trade Shows & Booths
From strategic location and booth format to design, production and on-site delivery, we help brands make the right impact at Europe’s key gaming and tech trade shows within the right budget.
02
Press & Creator Events
Events designed for press, creators and influencers, bringing product benefits to life through meaningful experiences, creating memorable moments and maximizing opportunities for content and amplification.
03
Pop-ups & Roadshows
From pop-up stores to multi-market roadshows, we design scalable formats, manage European logistics and local production, optimize costs and drive traffic by bringing customers, fans and communities to your brand.
04
Fan & Community Events
Gaming events, fan gatherings and community experiences designed to bring audiences together, strengthen engagement and create memorable shared moments around brands, games and entertainment.
Strategy · Creative Ideation · Design · Production · Logistics · Staffing · Content Creation · Amplification
Selected Work
Gaming · Entertainment · Consumer Tech
Bringing manga to life at Gamescom
One Punch Man brought to life through 40 playable stations, fan challenges, photocalls and creator streaming.
Four worlds. One 1,400 sqm experience.
Four franchises, one flagship booth. Immersive worlds, gameplay, creators and live programming brought Capcom together at Paris Games Week.
A booth built for live content
Community meets live production. Stages, creator interactions and multilingual broadcasts connected Twitch with fans at Europe’s major gaming events.
Part of an iconic cultural moment
LEGO meets the 24 Hours of Le Mans. Racing-inspired scenography, product discovery and playful family activities connected the brand with the race.
A night of product experiences
The Reno13 launch turned into a night of discovery. Playful activations, live performances and content creation brought media and creators together.
Playful experiences across Europe
Product features made playful. Pop-ups and roadshows combined interactive discovery with consistent creative direction, local activation and efficient European production.
Trusted by
Gaming
Entertainment
Consumer Tech
European Reach
One Partner Across Europe
Operate Faster. Deliver Smarter. Spend Better.
Our network of trusted local partners and production hubs enables efficient, consistent and cost-effective delivery across Europe.
Part of
WORK WITH A SPECIALIZED EVENT AGENCY. ACCESS THE EXPERTISES AND RESSOURCES OF THE ENTIRE NEW VEGA GROUP WHENEVER YOUR PROJECT REQUIRES IT.
Events & Experiences
Live events, immersive experiences and brand activations, from the first idea to production on the ground.
You are here-
PR, Media & Creators
PR strategy, media and creator relations to raise the profile of gaming, tech and entertainment brands, locally and internationally.
warningup.com -
Marketing Strategy
From market validation to launch: strategy, creative concepts and coordinated campaigns for video games.
pocketwhale.com -
Creative Production
Trailers, video ads, creator content and banners, from the first concept to final delivery.
newvegacreatives.com -
Media Buying
Media strategy, ad buying and campaign optimization to build awareness and acquire new audiences.
wizenco.com -
Influence & Social Media
Influencer partnerships, social media strategy, ongoing content creation and community management.
cultureg.eu
Start a conversation
Let’s make it happen.
Tell us what you have in mind. We’ll take it from there.