Crunchyroll One Punch Man: World at Gamescom

Bringing the One Punch Man universe to life.

One Punch Man: World booth with its urban storefront scenery

What we did

Create an immersive booth inspired by the game’s urban universe.
Let fans experience the game at scale with 40 playable stations: 20 mobile + 20 PC.
Turn the IP into participative entertainment through a punching challenge, photocalls and fan activations.
Integrate a dedicated streaming and content space hosting creators, media and interviews throughout the show.
Design every touchpoint to generate shareable content beyond the physical booth.

Visitors taking part in the One Punch Man punching challenge

Playable stations inside the One Punch Man: World booth

Discover more work.

Overview of Capcom's booth with dedicated game environments

FOUR WORLDS. ONE 1,400 SQM EXPERIENCE.

For Capcom at Paris Games Week, we designed and operated a 1,400 sqm booth uniting four franchises: Pragmata, Resident Evil Requiem, Onimusha and Monster Hunter. Distinct immersive worlds, gameplay, creator appearances and live programming brought each IP into one shared Capcom experience.

Gaming · Large-Scale Booth · Multi-IP Experience · Live Programming · Fan Engagement

Twitch booth with a two-level structure and distinct visitor areas

DESIGNING A BOOTH AS A LIVE CONTENT PLATFORM

Across several editions of Gamescom and Paris Games Week, we designed Twitch booths as live content platforms. Scenography, stages, creator interactions and multilingual broadcasting came together to welcome the community while delivering a continuous programme of live shows and content.

Gaming · Trade Shows · Booth Design · Live Production · Broadcast · Community

LEGO pop-up with automotive displays and family activity stations

MAKING LEGO PART OF AN ICONIC CULTURAL MOMENT

For LEGO at the 24 Hours of Le Mans, we created an immersive pop-up celebrating its automotive and racing ranges. Dedicated scenography, product discovery and playful family activities connected the brand with the race, supported by coordinated press and creator activations.

Brand Activation · Automotive · Pop-Up Experience · Family Entertainment · Experiential

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