OnePlus European Pop-Up Roadshows
Turning product USPs into playful experiences across Europe.
What we did
- Deploy two multi-city pop-up roadshows across France, the UK, Spain and Germany, with a fast-paced touring schedule over approximately two weeks.
- Design a playful visitor journey built around interaction and discovery, combining challenges, incentives and immersive experiences to encourage guests to explore the full activation.
- Translate the key USPs of smartphones, tablets and wearables into dedicated experiential installations, using scenography and interactive mechanics to make product features tangible and engaging.
- Drive footfall through a localised acquisition strategy, combining social media campaigns, street marketing and local creator programmes before and during each activation.
- Engineer a cost-effective mobile format designed for rapid deployment while maintaining the same depth and quality of experience across every location.
- Turn engagement into sales through exclusive event bundles and on-site retail, including stock and sales management, with 500–1,200 visitors per stop.
