OPPO Reno13 UK Launch

Turning product features into a night of experiences.

Guests arriving at the OPPO Reno13 launch reception

What we did

  • Design and produce the UK launch of the OPPO Reno13, bringing together media, creators and partners around a complete clubbing-inspired brand experience.
  • Translate the phone’s key features into dedicated hands-on activations: AI Motion, Gemini and AI Eraser experiences, an underwater IP69 demonstration, and dedicated product displays showcasing the phone’s design.
  • Create a gamified “King/Queen of the Night” guest journey, encouraging visitors to discover the different experiences and progress through the event by completing activations.
  • Activate lifestyle and entertainment creators through participative content and live performances, including a dedicated dance show designed to demonstrate AI Live Photo in real conditions.
  • Combine a 70-seat keynote and product presentation with a complete experiential programme including dancefloor, cocktail experience, photocalls, product gallery and a dedicated UEFA Champions League activation.
  • Design and manage the complete scenography and guest journey, from welcome and product discovery to entertainment, catering and networking.
OPPO Reno13 illuminated dancefloor and experiential event space

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