Pokémon GO Gamescom Playground

Turning a booth into a real-world Pokémon GO playground.

Pokemon GO outdoor activation with a branded truck and entrance arch

What we did

Create a 200 sqm outdoor immersive environment, built around a fully branded truck, arches and game-inspired scenery.
Design participative challenges and a dedicated player arena to bring Pokémon GO’s community mechanics into the real world.
Drive new account creation and player engagement through incentives combining in-game rewards and physical goodies.

Interior of the Pokemon GO truck with seating and game-inspired scenery

Pokemon GO entrance arch and interactive outdoor player area

Pokemon GO installation with a game-inspired tower

Pokemon GO outdoor activity area and branded tent

Discover more work.

One Punch Man: World booth with its urban storefront scenery

BRINGING A MANGA franchise TO LIFE AT GAMESCOM

For Crunchyroll at Gamescom, we brought One Punch Man to life in an immersive booth. With 40 playable stations, challenges, photocalls and creator streaming, the experience connected anime and gaming, inviting fans to play, participate and step into the series’ universe.

Anime & Manga · Gaming · Trade Shows · Immersive Booth · Fan Experience

Overview of Capcom's booth with dedicated game environments

FOUR WORLDS. ONE 1,400 SQM EXPERIENCE.

For Capcom at Paris Games Week, we designed and operated a 1,400 sqm booth uniting four franchises: Pragmata, Resident Evil Requiem, Onimusha and Monster Hunter. Distinct immersive worlds, gameplay, creator appearances and live programming brought each IP into one shared Capcom experience.

Gaming · Large-Scale Booth · Multi-IP Experience · Live Programming · Fan Engagement

Twitch booth with a two-level structure and distinct visitor areas

DESIGNING A BOOTH AS A LIVE CONTENT PLATFORM

Across several editions of Gamescom and Paris Games Week, we designed Twitch booths as live content platforms. Scenography, stages, creator interactions and multilingual broadcasting came together to welcome the community while delivering a continuous programme of live shows and content.

Gaming · Trade Shows · Booth Design · Live Production · Broadcast · Community

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