Pokémon GO European Community Roadshow
Taking the Pokémon experience across Europe.
What we did
- Design and deliver a seven-country European roadshow, adapting a single event concept to multiple cities, venues and local requirements.
- Create a dedicated event identity and key visuals, rolled out across signage, event assets and exclusive merchandise.
- Develop a fully mobile event infrastructure, built around a custom Pokémon-branded truck incorporating an integrated stage, interactive competitions and quizzes, and a dedicated streaming space for media and creators.
- Activate local creators before and during each stop to drive attendance and extend the reach of the experience beyond the physical event.
- Manage the complete on-the-ground deployment at every stop: permits, local adaptations, security, visitor flows, logistics, and recruitment and training of local event teams.
- Bring together 15,000+ Pokémon fans across the European tour.
