OPPO Reno14 Paris Launch
Turning product features into an immersive world.


What we did
- Create a launch experience for the OPPO Reno14 Series at the Aquarium de Paris, using the product’s aquatic-inspired design universe as the creative starting point for the event.
- Translate key product features into dedicated hands-on experiences, including an immersive night portrait set showcasing the AI Flash and a dedicated demonstration of the phone’s AI image-editing capabilities.
- Design the complete event scenography and product journey, from arrival and photocall to product displays, experiential areas, digital content and a dedicated UEFA activation.
- Extend the creative concept across every touchpoint, from bespoke event assets and goodies to catering inspired by the product universe.
- Produce a keynote for approximately 60 guests, culminating in a live happening featuring a mermaid appearing underwater with the smartphone inside one of the aquarium tanks.








