OPPO Reno14 Paris Launch

Turning product features into an immersive world.

OPPO Reno14 product gallery and presentation screen

What we did

  • Create a launch experience for the OPPO Reno14 Series at the Aquarium de Paris, using the product’s aquatic-inspired design universe as the creative starting point for the event.
  • Translate key product features into dedicated hands-on experiences, including an immersive night portrait set showcasing the AI Flash and a dedicated demonstration of the phone’s AI image-editing capabilities.
  • Design the complete event scenography and product journey, from arrival and photocall to product displays, experiential areas, digital content and a dedicated UEFA activation.
  • Extend the creative concept across every touchpoint, from bespoke event assets and goodies to catering inspired by the product universe.
  • Produce a keynote for approximately 60 guests, culminating in a live happening featuring a mermaid appearing underwater with the smartphone inside one of the aquarium tanks.
OPPO Reno14 welcome area at the Aquarium de Paris

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