OPPO Reno14 European Portrait Tour

Turning portrait photography into a curated European experience.

Guest taking a portrait at the OPPO Reno14 Face to Frame installation

What we did

  • Bring together KOLs, creators and media from five European markets for a curated multi-day experience built around the launch of the OPPO Reno14.
  • Turn portrait photography into the creative thread of the entire programme, bringing together a professional portrait photographer and a portrait artist to explore different ways of capturing people, emotions and fleeting moments.
  • Translate the Reno14’s key imaging features, low-light portrait, 3.5× telephoto and Live Photo, into dedicated experiences, including portrait challenges, creative workshops and guided night-time shooting sessions.
  • Manage the complete international guest journey, including flights, hotels, airport transfers, local transportation, restaurants and continuous on-site coordination.
  • Design a rich 2.5-day content and hospitality programme, combining artist workshops, creative dialogue, cultural experiences, a Wine & Portrait pairing, night photography, networking moments and curated dining.
  • Create multiple opportunities for guests to produce authentic content with the device in real-life conditions, rather than experiencing its features through traditional product demonstrations.
Guests exploring portrait photography during the OPPO Reno14 programme
OPPO Reno14 Face to Frame exhibition signage framed by leaves

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