Black Desert Online Community Pop-Up Events

What we did

• Select culturally relevant venues in two cities, prioritizing locations with an existing audience and community.
• Translate new Korean mythology- and folklore-inspired game content into an intimate real-world experience.
• Transform existing cafés and cultural venues through scenography, branding and dedicated signage rather than building costly temporary spaces from scratch.
• Bring creators, influencers and core community members together in a more intimate format designed to strengthen proximity with the brand.
• Create a bespoke food and beverage menu inspired by recipes and references from the game.